In 2007 Mark Dwight, former CEO of Timbuk2, started a new line of messenger bags named Rickshaw Bagworks. Mark approached SBD to help create the brand look and feel, identity, and first website. SBD created multiple strategy decks conveying the brand's look and feel, as well as where Rickshaw should stand in the market. Mark and SBD worked in partnership to create the Rickshaw brand mark, a mark that still stands today for the growing and innovative brand.