The Human Rights Center at the Berkeley School of Law are an independent research and training center that applies innovative technologies and scientific methods to investigate war crimes and other serious violations of human rights. The HRC was in need of a brand refresh.
The HRC's previous identity felt heavy, cluttered, too bold and The HRC didn't feel that is properly reflected their personality. SBD worked on a refresh that kept the identity to a workmark for recognition, but a wordmark that conveyed a more delicate, sophisticated and mature feel. SBD created the identity as well as business collateral and oversaw all production.
